Recently I ran across an article about Blloon.com, an ebook subscription service that launched in the UK last October. What caught my attention was the attempt to apply social media practices to readership. Participants can” earn” more pages to read by engaging in the holy trinity of social media behaviors: the like, the share and the comment.
Here is a little PSA I put together to promote the channels to the community. I used Illustrator to make the icons, After Effects to animate, Garageband for the soundtrack and a borrowed ukelele for the sound track. I wanted to start from a positive place and get people’s attention with an upbeat message.