Recently I ran across an article about Blloon.com, an ebook subscription service that launched in the UK last October. What caught my attention was the attempt to apply social media practices to readership. Participants can” earn” more pages to read by engaging in the holy trinity of social media behaviors: the like, the share and the comment.
This got me thinking about how libraries could use a similar game plan to increase social media engagement. What if people could “work off” fines by commenting on a Flickr picture, liking a YouTube video or Sharing a Facebook post?
How would you reward “good” users? What about a free book, coffee or tote? How about money added to your print card?
Would you run this as a shot term program, or make it part of standard operating procedure?
Yes, it’s a bribe, but bribes work. Think about the promise of a snack if you are good and do your to-do list. There are other, more pressing issues with library social media strategies and implementation would be a challenge ( hello Drupal?) If I were the Queen of a small system that I had god-like authority over, I would at least try it.